Infinite Menus, Copyright 2006, OpenCube Inc. All Rights Reserved.

Arbitron In Car Study

Preliminary results from the new Arbitron National In-Car study have been released, and the findings hold a particular significance for outdoor advertising. Arbitron interviewed 1,505 Arbitron diary holders for the study. Some of the findings include an increase in the amount of time consumers spend in their cars and on the road. Outdoor advertising was found to impact these consumers when they are ready to make purchases, confirming the importance of recency planning in targeting consumers.